Email subject: Wear the Viral Trend: A Negroni…Sbagliato with Prosecco in it

Hi Elle

Thanks to Emma D’Arcy, the internet can’t get enough of a ‘Negroni…sbagliato, with prosecco in it’, and Novel Mart is the clothing brand that lets you wear the latest drink obsession.

Novel Mart is a unisex clothing brand that celebrates food and drink in a tongue-in-cheek manner, and they have the apparel versions of the viral cocktail’s components.

• Novel Mart offers caps, hoodies, sweatshirts and tees all emblazoned with ‘Negroni’ ‘Sbagliato’ and ‘Prosecco’ as well as other cult food and drink names.
• All pieces are available in a variety of colourways with each piece offering a minimum of four colours as standard, with some key styles up to six.
• Pricing starts from £25 for their kid’s t-shirts and goes up to £90 for their Negroni denim jacket.
• Novel Mart also keeps sustainability in mind, with each clothing piece being made to order, dramatically reducing wastage.

I’d love to know if you have any fashion or trend pieces coming up that Novel Mart could fit into?

If you need any more information, imagery or samples please let me know and I can arrange this for you. Here is a link to a Dropbox of additional imagery.

Thanks so much 

Alana  

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Email subject: Trend – Wear your favourite food & drink this summer – swimwear, towels, caps

Hi Dusty

We’ve just started looking after the PR for Novel Mart, a playful indie clothing brand blending together fashion and food.

After launching in 2021 (and making over 250k in their first year), founder Lucas was astonished at the rapid success of the brand, which has quickly gathered a cult following of foodie fans including celebs like Ella Ayre and the Made in Chelsea cast.  

The range is the perfect summer holiday attire, from comfy-soft airport hoodies to fun swimwear, caps and beach towels emblazoned with your favourite cult tipples and foods, instantly putting you into OOO mode.

• The brand’s hero slogans include favourites ‘Spritz’, ‘Cacio E Pepe’, ‘Croissant’ ‘Negroni’ and ‘Rosé’ among other delights. 
• All pieces are available in a variety of colourways with each premium cotton Novel Mart piece offering a minimum of four colours as standard, with some key styles up to six.
• Novel Mart drops a new tongue-in-cheek collection every month which is sure to include fan favourites. Coming up this summer; Mexican and hot sauce collections will be spicing things up, along with a delicious new Olive Oil collection.
• Pricing starts from £25 and goes up to £60, with varying clothing sizes available ranging from S-5XL.
• Novel Mart also keeps sustainability in mind, with each clothing piece being made to order, dramatically reducing wastage. 

I would love to know if you have any summer clothing or trend pieces coming up that Novel Mart could fit into?

Please do get in contact to discuss press samples or any additional information and imagery. I’ve also attached a full press release and you can access a Dropbox of press images here. 

Thanks so much 
Alana

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Meet the Indie Clothing Brand Stirring Fashion’s Appetite for Cult Foodie Garms

Are fashion and food finally becoming… friends? Back in the noughties, it wasn’t trendy to so much as think about a burger (a la kate Moss) skinny was in. Luckily these days, shouting about your fave food and bevs has become a cool form of self-expression.

Launched in the middle of lockdown as a nostalgic love-letter to the fave holiday food and drinks we were all missing out on, Novel Mart is a playful online clothing company blending fashion and food with statement slogan apparel. 

Already loved by celebs and pop-stars including Ella Eyre, Joel Dommett and the Made in Chelsea cast, the unisex t-shirts, caps, swimwear and sweatshirts swap out college names for cult food and drink. 
Whether you’re into dim sum, burrata, gnocchi, negronis or margaritas, you can boldly celebrate and wear your fave food and drinks the same way you would your favourite sports team.

The range is the perfect summer-holiday attire, from comfy-soft airport hoodies to fun swimwear, caps and beach-towels emblazoned with your favourite tipples, instantly putting you into vacay mode. 

The brand’s hero slogans include favourites ‘Spritz’, ‘Cacio E Pepe’, ‘Croissant’ ‘Negroni’ and ‘Rosé’ among other delights. Available in a variety of colourways, each premium cotton Novel Mart piece offers a minimum of four colours as standard with some key styles up to six.

Novel Mart drops a new tongue-in-cheek collection every month which is sure to inc fan favourites. Coming up this summer; mexican and hot sauce collections will be spicing things up, along with a delicious new Olive Oil collection. 

Pricing starts from £25 and goes up to £60, with varying clothing sizes available ranging from S-5XL. Novel Mart also keeps sustainability in mind, with each clothing piece being made to order, dramatically reducing wastage.

Founder Lucas Nicholson said:

“Having lost my job in the first wave of pandemic redundancies I was looking for a temporary way to make ends meet. Being stuck in one place (lockdown) after a job where I was travelling 80% of the time, I had the rare opportunity to take stock of my life. 

Throw in the heatwave of 2020 and not being able to socialise or see friends, the feeling of nostalgia was palpable.” Says Lucas Nicholson, Founder of Novel Mart. “I had the idea to create a range of food and drink based merch using nostalgia that I was feeling off the back of these experiences. Novel Mart is for everyone, find your food or drink tribe and wear your Novel Mart merch proudly.”

For more images, samples or interviews please contact X.

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Email subject: Pimp your picnic: Tom Savano Cocktails & Bodega Bay Hard Seltzer

Hi Francesca, 

Now that the summer has arrived, picnics and alfresco get-togethers are firmly back on everyone’s minds. 

We wanted to drop you a note on an incredible luxury bottled cocktail brand Tom Savano and naturally-flavoured, sustainable hard seltzer Bodega Bay which would make a welcome addition to any picnic hamper this summer to celebrate everything from the Queen’s Jubilee and a day at the races to warm summer nights and spending time with friends. 

Further detail on each can be found below. 

Would love to know if these could work for any summer drinks pieces you have coming up? Do let us know if you fancy trying some samples too. 

Thanks,

Lucy 

Tom Savano, Luxury Bottled Cocktails [linked to website]

[image]

Promising to transport cocktail drinkers to destinations around the globe in just one sip, travel-inspired luxury cocktail brand Tom Savano is the only bottled cocktail to add to the picnic hamper this summer. 

Tom Savano offers a bar-quality cocktail straight from the bottle and includes the likes of the Cuban Revolutionary Mojito, English Garden Lychee Martini, Caribbean Dawn Mai Tai and Single Estate Reposado Margaria amongst others.  

Bodega Bay, Premium Hard Seltzer [linked to website]

[image]

Inspired by the belief that drinking alcohol and maintaining a healthy lifestyle can co-exist, Bodega Bay is a next generation alcoholic drink for ‘healthy hedonists’.

Boasting three refreshing expressions (Elderflower with Lemon & Mint, Cherry with Mango & Goji Berry and Apple with Ginger & Açai Berry) all at an ABV of 4%, 96 calories per 330ml can it’s the ideal drink for any alfresco gathering and picnic for those wanting a lighter tipple. Bodega Bay is also vegan, gluten free and has no added preservatives, colours or sweetener. 

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Example of this type of article: https://www.independent.co.uk/author/victoria-richards 

Email subject: TIMELY opinion piece: SUM UP THE ARGUMENT HERE

Hi X,

I hope you’re doing well?

On the back of the news of X, I would like to write an opinion piece on SUM UP THE ARGUMENT HERE

In the piece I would address the below points: 

• X
• X
• X
• X

I believe I am best placed to write this piece because X and X. I could get copy to by X and I am around TODAY/TOMORROW for any edits 

IF APPLICABLE, INCLUDE: Please note, given the timeliness of this piece, I have sent it to other editors so would appreciate your quick response./Please note, given the timeliness of this piece, I am offering you first refusal but will pitch elsewhere should I not hear from you by X TIME. 

Let me know if this could be of interest, or if I could tweak the premise in any way to suit you. If this doesn’t work for you on this occasion, I would also like to put myself forward as an expert on X, X and X, in case you are ever in need of comment on these issues. 

Best, 

X  

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Email subject: ‘STRONGEST LINE FROM THE PIECE’ – Pitch for ‘name of series’/evergreen piece

Hi X,

I hope you’re doing well? I wanted to pitch a piece for X series/on X issue. DESCRIBE OVERALL ARGUMENT HERE 

HERE IS AN ANECDOTE THAT WILL BE MENTIONED IN THE PIECE AND THIS IS HOW I WOULD RELATE IT TO THE WHOLE POINT OF THE PIECE. 

Other points I would make in the piece would be: 

• X
• X
• X
• X

Let me know if this could be of interest, or if I could tweak the premise in any way to suit you. If this doesn’t work for you on this occasion, I would also like to put myself forward as an expert on X, X and X, in case you are ever in need of comment on these issues. 

Best, 

X 

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Hi Victoria 

My name is Jordan Thomas,  and I am a World Karate Champion. I’m getting in touch with regards to me being so close to the Olympics and the affects it has had by not making it. I wanted to put this story idea on your radar:

Not making the Olympics has resulted the loss of funding and has left me to self fund my athlete career once again.  Sometimes people think athletes live the dream life but what happens when your team  that you have trusted for so many years gets taken away from you? You feel lonely, unwanted, frustrated, unmotivated and guilty for letting people down. This feeling floats around and follows you everyday. I’ve had to overcome these thoughts and had to revert back to the psych work that I have done in the past and practice it everyday. I understand why some athletes could have suicidal thoughts. 

Mental Health is a issue that should always be on topic and I’m sure a lot of people could relate or deepen there understanding. 

Being an athlete we come up against setbacks regularly that we must overcome and move forward onto the next. My Next is this upcoming World Karate Champion in November held in Dubai. 

This could be hooked onto World Mental health day on 8th October, or National Fitness Day tomorrow

I’d love to know if this would be of interest to feature and can send over more info or images if needed.

Many thanks,

Jordan Thomas 

World Champion 

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The world may be social distancing and pub gardens closed for now (wipes eyes), but the good news is we can still embrace the delights of the summer season.  Eco-wellness company As We Live and Breathe are offering a one day online retreat this bank holiday Friday 8th May. Participants will be treated to yoga, nature-connection practises, meditation, seasonal cooking lessons, fire, ceremony, myth and magic as the facilitators delve deep into the pagan rituals of Beltane Festival, celebrating the start of the summer. Tickets are on sale here, at a ‘pay what you can’ scale of £30 – £50 Full. Programme below. 

What is eco-wellness?
As We Live and Breathe Co-Founder Nat says:
‘The way we think about wellbeing in our culture keeps us limited to what can be addressed through our ego-centric approaches. We ask ourselves ‘how can I enhance my happiness, improve my health, my fitness, my mindset?’ or even ‘how can I heal my trauma?’. Indigenous cultures have always known it’s not like that. By taking this narrow view we will always only be addressing a very limited part of what’s possible, and we will always feel like there is something missing. When we embrace eco-centric wellbeing through our relationship to each other and the natural world, we’re beginning to open to our full capacity to flourish. This only comes when we are able cultivate a deep sense of belonging in nature and authentic mutual care and support.”

Held via Zoom from 1-9pm, the event takes place online but participants will be encouraged to take nature connection practices outside (into a garden, local park, woodland – whatever is local to you).

Retreat Programme

1.00pm – Introductions & Opening Ceremony (All)

1.45pm – Yoga & Meditation w/ Natalie

2.30pm – Break

2.45pm – Snacks & Seasonal Cookery Talk w/ Gabriele

3.30pm – Nature Connection w/ Bell

4.00pm – Out on the Land

5.30pm – Reflections & Sharings w/ Bell

6.30pm – Yin Yoga w/ Natalie

7.15pm – Seasonal Cookery w/ Gabriele

8.00pm – Dinner, Stories & Myth Sharing (All)

8.30pm – Closing Ceremony (All)

9.00pm – Ends

Facilitators:

Bell Selkie, Nature-based Human Development Guide

Natalie C. Morrison, Yoga & Meditation Teacher

Gabriele Luppi, Organic Plant-based Chef

Thanks
Lucy

. 

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Hope you’re well and enjoying the sunshine! I wanted to reach out and introduce myself. I’m XXX, founder of XXXX – EXPLAIN ABOUT YOUR BRAND HERE.

I love XXX’s profile and their XXX (highlight some specifics so they know it’s personalised). Is XXX open to gifting? I would love to gift them XYZ as part of our XYZ.

Unfortunately as we’re in our infancy, we’re not yet able to look at paid partnerships but hope to be able to offer this at some point in the future.

If XXX is interested in receiving our XXXX, please let me know which size/colour/option they want as well as a postal address and I’ll get this sent out ASAP.

If they’d like to share on socials, you can find us on XXX and XXXX. We’d be so grateful for any covearge.

Thanks in advance,

XXX

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